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7 Reasons to Invest in Women-Owned Businesses and How to Get Started Thumbnail

7 Reasons to Invest in Women-Owned Businesses and How to Get Started

Investments

In 2021, women-led companies only received 2% of all venture capital funding, a figure considered the lowest percentage in more than five years.1  Data shows this figure does not necessarily reflect the potential success of female-owned businesses, but possibly more of a reluctance for male investors or male-led funds to green-light these projects. 

The reasons could include tradition, fear, or even institutional biases that venture capitalists may not even be aware of. But by declining a proposal based purely on the gender of the ownership or leadership team, investors may be missing out on potentially lucrative business opportunities. 

Reasons to Invest in Female-Led Companies

There are several compelling reasons for investing in female-led companies.   

  1. Over a 10-year period, female-led companies performed 63% better than male-led companies.1 
  2. Businesses founded by women bring in twice as much revenue as businesses founded by males.2 
  3. Companies led by women or gender-diverse teams are 21% more likely to bring in more profits than companies led by all-male teams.1 
  4. Increasing female leadership from 0 to 30% is linked to a 15% increase in profitability.2
  5. Diversity improves the overall flexibility and problem-solving skills of organizations. 
  6. Women-owned companies can advocate for sustainable, environmentally friendly, and pro-family policies. 
  7. Women leaders are heading the current push for greater environmental, social, and governance (ESG) investing.        

Women-led companies also tend to earn more and have a higher chance of profitability than businesses led exclusively by males. These companies can help improve local communities by creating more opportunities for growth and investment. Countries where companies have high ESG standards often see an uptick in overall gross domestic product (GDP). 

How to Get Started Investing in Women-Owned Companies

The benefits are clear, but how do you get started encouraging or financially supporting women-led organizations?

One way is by looking for public companies founded by or led by women. Then start tracking their performance, including stock activity.  

As an alternative to handpicking individual companies to invest in, consider investing in an Exchange Traded Fund (ETF) that focuses on female-owned companies. An ETF allows you to manage risk by investing in multiple companies at once. Often, ETFs track a certain index. They work similarly to mutual funds, and allow you to invest in women-led companies without requiring substantial research.

Remember, you do not necessarily have to only invest in larger companies. Another option is to explore peer-to-peer or local investments. This strategy can even allow you to earn a percentage of profits annually based on your share of ownership.

Whether you want to focus on women-led companies or other types of socially conscious investments, be sure to consult with a financial professional. They can help you select optimal options for your personal situation. You may also explore educational seminars designed for people wanting to diversify investment strategies. 

 

Important Disclosures

The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual security. To determine which investment(s) may be appropriate for you, consult your financial professional prior to investing.

Investing involves risks including possible loss of principal. No investment strategy or risk management technique can guarantee return or eliminate risk in all market environments. All indexes are unmanaged and cannot be invested into directly.

Socially Responsible Investing (SRI) / Environmental Social Governance (ESG) investing has certain risks based on the fact that the criteria excludes securities of certain issuers for non-financial reasons and, therefore, investors may forgo some market opportunities and the universe of investments available will be smaller.

An investment in Exchange Traded Funds (ETF), structured as a mutual fund or unit investment trust, involves the risk of losing money and should be considered as part of an overall program, not a complete investment program. An investment in ETFs involves additional risks such as not diversified, price volatility, competitive industry pressure, international political and economic developments, possible trading halts, and index tracking errors. 

There is no guarantee that a diversified portfolio will enhance overall returns or outperform a non-diversified portfolio. Diversification does not protect against market risk.

All information is believed to be from reliable sources; however LPL Financial makes no representation as to its completeness or accuracy.

This article was prepared by WriterAccess.

LPL Tracking #1-05313105.

 

Footnotes

1 Investing in Women, The Philadelphia Citizen, https://thephiladelphiacitizen.org/xx-edge-philly-reading/

2How to Invest in Women Led Companies, Public.com, https://public.com/learn/how-to-invest-in-women-led-companies